Samuel Bradley Doe Gadekah
Library (2)
| Title | Type | Published in | Submitted | Published | |
|---|---|---|---|---|---|
| The Influence of Brand Community Participation and User-Generated Content on Customer-Based Brand Equity Repurchase Intention and Electronic Word-of-Mouth in Direct-to-Consumer Markets | Published | International Journal of Management and Organizational Research | 2026 | 2026 | |
| Personalization Versus Privacy in Digital Marketing Examining the Interactive Effects of Data Transparency Perceived Intrusiveness and Consumer Trust on Purchase Decisions | Published | International Journal of Management and Organizational Research | 2026 | 2026 |