International Journal of Multidisciplinary Research and Growth Evaluation

Research on the Application of Digital and Intelligent Technologies in Teaching the Customer Relationship Management Course

Nan Zhao1, Junxia Yuan2, Yujia Wan3

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Version of record

This is an author-deposited copy. The version of record was originally published elsewhere: Originally published in International Journal of Multidisciplinary Research and Growth Evaluation. eISSN 2582-7138. Volume 7 Issue 5. Published 2026-01-01. Source: https://www.allmultidisciplinaryjournal.com/article/6073/research-on-the-application-of-digital-and-intelligent-technologies-in-teaching-the-customer

Abstract

With rapid advances in digital and intelligent technologies (DITs), marketing education is becoming increasingly digital and intelligent. As a core course, Customer Relationship Management (CRM) still faces outdated content, limited hands-on instruction, and narrow assessment methods. This paper investigates the application of DITs in CRM education, identifies key challenges, and proposes targeted solutions. Findings show that DITs help instructors update real-world cases, simulate CRM scenarios, and track student progress. Universities should enhance course resources, expand practical learning, and adopt process-based assessment to improve CRM teaching quality.

Keywords: research

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